Job Description
COPYWRITER Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.
Seeking a versatile, passionate
Copywriter interested in making waves in an innovative segment of the craft beer market. Athletic Brewing is pioneering a revolution in the beverage industry with our award-winning non-alcoholic beer. The opportunity this role affords can be as expansive in a rapidly growing company. We place a very high value on doers and offer above-industry pay and a comprehensive benefits package. As a merit-based organization, Athletic Brewing offers expansive opportunities for career advancement, skills-building, and accumulating new and exciting responsibilities for high achievers.
We are seeking a creative copywriter to help drive Athletic Brewing Co.'s voice, shaping the words that connect us with our audience and elevates the brand. As a key player in our creative and marketing team, you’ll develop impactful copy across all marketing channels, ensuring every message resonates with our consumers. In this role, you’ll collaborate closely with marketing, creatives, and cross-functional teams to craft compelling narratives that align with our brand’s objectives and speak directly to our target audience.
Job Responsibilities - Ensure all copy is engaging, inspiring, aspirational, and authentic to the Athletic Brewing Co. voice while aligning with creative guidelines and compliance requirements.
- Cultivate a deep understanding of Athletic products to deliver consistent, impactful messaging that drives brand growth.
- Craft, maintain, and communicate essential copy documentation for high-priority campaigns and initiatives, ensuring clarity and alignment across the team.
- Develop tailored copy variations for diverse creative needs or end-uses, from digital A/B testing to messaging customized for specific audiences and markets.
- Continuously refine existing materials, enhancing copy across Athletic-owned websites, including landing pages, PDP descriptions, and above-the-fold messaging, while keeping SEO in mind.
- Evolve our brand voice and tone, expanding creative guidelines to empower both internal teams and external partners.
- Collaborate with multi-disciplinary creatives to craft compelling narratives for campaigns/initiatives, providing peer editing and proofreading support to ensure excellence in every piece of work.
- Support content production by shaping the stories of compelling profiles, such as sponsored athletes and ambassadors, to bring their stories to life.
- Stay ahead of industry trends, curating and sharing relevant copy swipe with the team to keep our content fresh and competitive.
- Engage actively in brainstorming and design review sessions, offering creative and practical insights to enhance project outcomes.
- Assist with internal copy needs, from campaign concept statements to creative presentations, ensuring cohesive and compelling messaging.
- Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Who You Are - Honest, Dependable, high-integrity, team player, and passionate.
- You’re a gifted storyteller who can tell impactful stories on any platform.
- Understand the challenge of bridging brand stories with technical copy needs (SEO).
- Have the ability to respond to feedback with a positive, results-driven attitude.
- Strong organizational, interpersonal, problem solving and presentation skills.
- Experience working with Project Management tools is a plus (ClickUp, Asana, Basecamp, etc.).
- Being knowledgeable about beer and terminology is a plus.
- The ability to translate copy for Canada and the United Kingdom is a plus.
- Comfortable working in a fast-paced environment.
Skills And Experience - Bachelor's degree in English, Journalism, Marketing or related field
- This position requires solid experience in brand copywriting. 3-5 years of related professional experience, creative agency or in-house, preferably working with consumer lifestyle and/or beverage brands.
- Organized and detail-oriented with the ability to manage multiple projects, pivot when priorities change, and always bring a positive attitude every day.
- Thorough knowledge of writing rules/grammar, branding, product launch planning, marketing collateral development, and social media communication.
- Impeccable spelling, grammar, and proofreading skills.
- Portfolio or examples of representative work required.
Job Details - Location: Role will be based onsite out of one of our brewery locations (Milford, CT or San Diego, CA)
- Salary: $80,000 - $100,000 / year. Commensurate with experience - Base salary and opportunities for performance bonuses.*
- Benefits: Company Paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
- Community Program/Professional Development: In addition to paid Time Off, all team members receive 12 paid days per year for volunteering or professional development activities.
- We value internal mobility and team equity.
- We are an equal-opportunity employer. We thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.
- We encourage and welcome members of traditionally underrepresented communities to apply.
Physical Demands - The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to conduct work in a sitting position primarily; however, the job requires walking, bending, stooping, and lifting.
- May sit/stand for several hours at a time.
- Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.
- Prolonged exposure to computer screens.
- Repetitive use of hands to operate computers, printers, and copiers.
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